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International Business
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Klaus Meyer
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Comprehensive guide to success in global business.
If you're looking to grasp the complexities and dynamics of the business world on a global scale, "International Business" by Mike Peng could be your new guidebook. Peng's work is respected for translating scholarly research into actionable insights. Whether you're an academic, a professional aiming to expand your international business strategy, or simply a curious learner, this book provides a thorough education on what sets successful firms apart on the worldwide stage, with contemporary examples and a focus on emerging markets.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
International Business
by
Klaus Meyer
Regular price
RM87.00 MYR
Now RM64.00 MYR
Save 26%
Compare to estimated retail price: RM378.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
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ISBN: 9781473722644
Authors:
Klaus Meyer
Publisher: Cengage Learning
Date of Publication: 2016-02-25
Format: Paperback
Goodreads rating: 4.0
(rated by 18 readers)
Description
Mike Peng and Klaus Meyer have direct, first-hand experience of researching and teaching in Europe, Asia, and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text, the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Comprehensive guide to success in global business.
If you're looking to grasp the complexities and dynamics of the business world on a global scale, "International Business" by Mike Peng could be your new guidebook. Peng's work is respected for translating scholarly research into actionable insights. Whether you're an academic, a professional aiming to expand your international business strategy, or simply a curious learner, this book provides a thorough education on what sets successful firms apart on the worldwide stage, with contemporary examples and a focus on emerging markets.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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