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International Business

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Global outlook through the lens of business.

This book is a great resource for anyone looking to gain a better understanding of the intricacies of international business, including cultural considerations and national policies. The emphasis on ethics and social responsibility also sets this book apart, making it a must-read for those interested in conducting business on a global scale. Readers will appreciate the comprehensive coverage of the subject matter and come away with a greater appreciation for the complexities of international business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Business

Regular price Save up to 30%
Unit price
per
Compare to estimated retail price: RM1,004.00 MYR  
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ISBN: 9780030223785
Publisher: Cengage Learning
Date of Publication: 1998-08-05
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.0
(rated by 30 readers)

Description

Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world.
 

Global outlook through the lens of business.

This book is a great resource for anyone looking to gain a better understanding of the intricacies of international business, including cultural considerations and national policies. The emphasis on ethics and social responsibility also sets this book apart, making it a must-read for those interested in conducting business on a global scale. Readers will appreciate the comprehensive coverage of the subject matter and come away with a greater appreciation for the complexities of international business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.