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Sale

Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall
Save up to 23%
Insanely Simple: The Obsession That Drives Apple's Success - Thryft
Insanely Simple: The Obsession That Drives Apple's Success - Thryft

Apple’s success decoded: embrace simplicity.

If you’re curious about how Apple skyrocketed to tech stardom, 'Insanely Simple' offers a backstage pass to the strategies that catapulted their innovation and marketing. Ken Segall's insider perspective coupled with his storytelling may enlighten you to the virtues of simplicity in business, something you might find refreshing and applicable to your own ventures or daily life. It’s a lesson from Apple’s playbook that could resonate with you long after the last page.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Insanely Simple: The Obsession That Drives Apple's Success

by Ken Segall
Save up to 23%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591846215
Authors: Ken Segall
Publisher: Portfolio
Date of Publication: 2013-04-28
Format: Paperback
Related Collections: Biographies & Memoirs, Business, Personal Development
Related Topics: Biography, Leadership, Technology, Self Help, Personal Development, Management, Leadership, Business, Personal Development
Goodreads rating: 3.91
(rated by 5658 readers)

Description

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.     As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.   This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.   Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
 

Apple’s success decoded: embrace simplicity.

If you’re curious about how Apple skyrocketed to tech stardom, 'Insanely Simple' offers a backstage pass to the strategies that catapulted their innovation and marketing. Ken Segall's insider perspective coupled with his storytelling may enlighten you to the virtues of simplicity in business, something you might find refreshing and applicable to your own ventures or daily life. It’s a lesson from Apple’s playbook that could resonate with you long after the last page.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.