Sale

Innovation That Fits - Moving Beyond The Fads To Choose The Right Innovation Strategy For Your Business

Regular price Save up to 41%
Unit price
per
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Innovation That Fits - Moving Beyond The Fads To Choose The Right Innovation Strategy For Your Business

Regular price Save up to 41%
Unit price
per
Condition guide

Save 10% On This Item as a Thryft Club Member

Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now →

ISBN: 9780131438200

Description

Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning lessons and identifying ideas worth preserving and adapting. To prepare this book, the authors thoroughly examined the record of more than 250 innovation programs from organizations of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, they reveal the right time to use each innovation 'arrow', how to account for contingencies and risks; and how to focus on core innovation challenges -- not just superficial symptoms. Along the way, the authors define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective.


Authors: Michael D. Lord, J. Donald DeBethizy, Jeffrey Wager
Format: Hardback
Number of Pages: 264
Publisher: Ft Press
Publication Date: 24 Feb 2005
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.