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Influence : Science and Practice

by Robert B. Cialdini
Compare to estimated retail price: RM181.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Influence : Science and Practice - Thryft
Influence : Science and Practice - Thryft

Psychology of yes.

Influence: Science and Practice is a must-read for anyone interested in the art of persuasion. Cialdini explains the psychology of compliance in a way that is both informative and entertaining, drawing from his own experiences in the business world. His categorization of compliance techniques into six categories makes it easy to understand and apply the principles in real-life situations. Readers will gain valuable insights into why people say "yes" and how to influence them effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Influence : Science and Practice

by Robert B. Cialdini
Compare to estimated retail price: RM181.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780205609994
Authors: Robert B. Cialdini
Publisher: Pearson
Date of Publication: 2008-07-29
Format: Paperback
Related Collections: Business, Science, Personal Development
Related Topics: Self Help, Management, Personal Development, Leadership, Communication, Psychology, Psychology, Leadership, Business, Personal Development
Goodreads rating: 4.21
(rated by 152287 readers)

Description

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
 

Psychology of yes.

Influence: Science and Practice is a must-read for anyone interested in the art of persuasion. Cialdini explains the psychology of compliance in a way that is both informative and entertaining, drawing from his own experiences in the business world. His categorization of compliance techniques into six categories makes it easy to understand and apply the principles in real-life situations. Readers will gain valuable insights into why people say "yes" and how to influence them effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.