Influence: Science and Practice is a must-read for anyone interested in the art of persuasion. Cialdini explains the psychology of compliance in a way that is both informative and entertaining, drawing from his own experiences in the business world. His categorization of compliance techniques into six categories makes it easy to understand and apply the principles in real-life situations. Readers will gain valuable insights into why people say "yes" and how to influence them effectively.

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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