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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

by David Greising
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

Innovative leadership transforming Coca-Cola's global brand.

If you admire visionary leaders who revolutionize industries, you'll appreciate the journey of Roberto Goizueta as he reimagined Coca-Cola's potential. His story offers not just a blueprint for corporate success, but serves as an inspiring testament to strategic innovation and boundary-pushing leadership in a competitive market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

by David Greising
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780471345947
Authors: David Greising
Publisher: Wiley
Date of Publication: 1999-05-25
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Related Topics: Management, Memoir, Leadership, Biography
Goodreads rating: 3.1
(rated by 10 readers)

Description

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEOs of our time. Yet little is known of this corporate maverick. This is his story.
 

Innovative leadership transforming Coca-Cola's global brand.

If you admire visionary leaders who revolutionize industries, you'll appreciate the journey of Roberto Goizueta as he reimagined Coca-Cola's potential. His story offers not just a blueprint for corporate success, but serves as an inspiring testament to strategic innovation and boundary-pushing leadership in a competitive market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.