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I is for Influence : The new science of persuasion

by Dr Rob Yeung
I is for Influence : The new science of persuasion - Thryft
I is for Influence : The new science of persuasion - Thryft

Win trust & succeed: Learn art of influence

"I is for Influence could be a valuable read for anyone looking to improve their skills in communication, sales, marketing, leadership or personal relationships. Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion. With real life examples and proven techniques, this book can help you effortlessly win trust and support, leading to success in various aspects of life."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

I is for Influence : The new science of persuasion

by Dr Rob Yeung
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781905744657
Authors: Dr Rob Yeung
Publisher: MacMillan
Date of Publication: 2011-09-02
Format: Paperback
Related Collections: Business
Goodreads rating: 4.08
(rated by 92 readers)

Description

Some people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do something makes them less likely to do it * Why offering something for free makes it less desirable * When 1 is more persuasive than 50 Revealing the secrets behind effortlessly winning trust and support, "I is for Influence" will open doors to endless potential in your life, whether it's getting that promotion, winning that business contract or finding your perfect match. By the bestselling author of "Confidence" and "The Extra One Per Cent" (Macmillan, 2010).
 

Win trust & succeed: Learn art of influence

"I is for Influence could be a valuable read for anyone looking to improve their skills in communication, sales, marketing, leadership or personal relationships. Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion. With real life examples and proven techniques, this book can help you effortlessly win trust and support, leading to success in various aspects of life."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.