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How to Write a Marketing Plan : A Quick Start Guide to Online SellingCarry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan

by John Westwood
How to Write a Marketing Plan : A Quick Start Guide to Online SellingCarry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Thryft
How to Write a Marketing Plan : A Quick Start Guide to Online SellingCarry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How to Write a Marketing Plan : A Quick Start Guide to Online SellingCarry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan

by John Westwood
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749461508
Authors: John Westwood
Publisher: Kogan Page
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Management, Entrepreneurship, Communication, Business, How To, Writing
Goodreads rating: 3.35
(rated by 75 readers)

Description

How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan. "How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.