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How To Measure Service Quality & Customer Satisfaction - The Informal Field Guide For Tools And Techniques

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A Comprehensive Guide to Measuring Service Quality

This book is a go-to resource for anyone interested in understanding and improving service quality and customer satisfaction. With clear explanations, practical examples, and organized exhibits, it takes you through a wide range of measurement tools. What sets it apart is the "P3D3" matrix, which helps you choose the right tool for different measurement needs. Whether you're a beginner or an experienced professional, this book will equip you with the knowledge and insights to make meaningful improvements in service quality.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

How To Measure Service Quality & Customer Satisfaction - The Informal Field Guide For Tools And Techniques

Regular price Save up to 67%
Unit price
per
Compare to estimated retail price: RM244.00 MYR  
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ISBN: 9780877572671
Authors: Chuck Chakrapani
Date of Publication: 1999-07-01
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 0.0
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Description

You've heard the buzzwords: service quality; quality improvement; customer satisfaction. You've seen the techniques: fishbone diagrams; flow charts; brainstorming. Never before have so many service quality and customer satisfaction techniques been gathered, efficiently organized, and clearly presented in a single volume. This unique guide takes you through the maze of measurement tools, explaining each with clarity using exhibits and examples. Parts I and II give an overview of what service quality is and how standard measurement techniques can actually mislead if used incorrectly. In Part III, Chakrapani uses his "P3D3" matrix to explain which tool works best for different measurement needs. Part IV describes how to measure customer satisfaction, and Parts V and VI tie it all together with a discussion of developing a philosophy of quality and an overview of how to apply the right tools to different measurement problems. This book is an excellent introduction to those who are new in the field, as well as an indispensable reference for veterans in service quality and customer satisfaction.
 

A Comprehensive Guide to Measuring Service Quality

This book is a go-to resource for anyone interested in understanding and improving service quality and customer satisfaction. With clear explanations, practical examples, and organized exhibits, it takes you through a wide range of measurement tools. What sets it apart is the "P3D3" matrix, which helps you choose the right tool for different measurement needs. Whether you're a beginner or an experienced professional, this book will equip you with the knowledge and insights to make meaningful improvements in service quality.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.