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HBR's 10 Must Reads on Strategic Marketing

by Harvard Business Review
Compare to estimated retail price: RM99.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Strategic Marketing

Essential marketing insights for competitive advantage.

If you're keen to elevate your marketing game and stay ahead in a fast-paced world, "HBR's 10 Must Reads on Strategic Marketing" is a treasure trove. It's not just about selling, but about nurturing customer relationships and understanding the core of your business. With insights from renowned experts, this collection can reshape your marketing approach to meet the real needs of your customers, while also giving you a competitive edge. It's a pragmatic guide for anyone looking to refine their strategic marketing tactics.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

HBR's 10 Must Reads on Strategic Marketing

by Harvard Business Review
Compare to estimated retail price: RM99.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781422189887
Authors: Harvard Business Review
Publisher: Harvard Business Review Press
Date of Publication: 2013-04-02
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Self Help, Personal Development, Management, Leadership, Business, Personal Development, Leadership
Goodreads rating: 3.98
(rated by 582 readers)

Description

Stop pushing products―and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need.
 

Essential marketing insights for competitive advantage.

If you're keen to elevate your marketing game and stay ahead in a fast-paced world, "HBR's 10 Must Reads on Strategic Marketing" is a treasure trove. It's not just about selling, but about nurturing customer relationships and understanding the core of your business. With insights from renowned experts, this collection can reshape your marketing approach to meet the real needs of your customers, while also giving you a competitive edge. It's a pragmatic guide for anyone looking to refine their strategic marketing tactics.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.