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Growing a Business

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Unleash your inner entrepreneur

"Growing a Business" is a must-read for those who dream of starting their own business. Hawken's personal experience and stories of successful businesses like Patagonia and Ben & Jerry's show that the most successful business comes from an individual's unique expression. Hawken also dispels the myth that entrepreneurs must take risks and emphasizes the importance of simply getting things done. This book is perfect for anyone looking to tap into their inner entrepreneur and turn their dream business into a reality.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Growing a Business

Regular price Save up to 28%
Unit price
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ISBN: 9780671671648
Authors: Paul Hawken
Publisher: Simon & Schuster
Date of Publication: 1988-10-15
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 4.21
(rated by 1807 readers)

Description

Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money—but only by you.Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.Paul Hawken—entrepreneur and bestselling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
 

Unleash your inner entrepreneur

"Growing a Business" is a must-read for those who dream of starting their own business. Hawken's personal experience and stories of successful businesses like Patagonia and Ben & Jerry's show that the most successful business comes from an individual's unique expression. Hawken also dispels the myth that entrepreneurs must take risks and emphasizes the importance of simply getting things done. This book is perfect for anyone looking to tap into their inner entrepreneur and turn their dream business into a reality.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.