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Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Navigate business sustainability, strategic environmental innovation.

If you're looking to understand how environmental awareness can drive a company's innovation and competitive edge, "Green to Gold" is your guiding compass. It's a deep dive into the corporate world's response to ecological concerns, providing concrete examples from big names that have managed to align profitability with planet-friendly practices. You'll come away with both inspiration and practical strategies to foster a more sustainable yet profitable business model.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Regular price Save up to 46%
Unit price
per
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ISBN: 9780470393741
Publisher: Wiley
Date of Publication: 2009-01-09
Format: Paperback
Related Collections: Economics, Business
Goodreads rating: 3.84
(rated by 1274 readers)

Description

From the Publishers Weekly review:"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
 

Navigate business sustainability, strategic environmental innovation.

If you're looking to understand how environmental awareness can drive a company's innovation and competitive edge, "Green to Gold" is your guiding compass. It's a deep dive into the corporate world's response to ecological concerns, providing concrete examples from big names that have managed to align profitability with planet-friendly practices. You'll come away with both inspiration and practical strategies to foster a more sustainable yet profitable business model.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.