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Great Advertising Campaigns - Goals And Accomplishments

by Nicholas Ind
Save 11%
Great Advertising Campaigns - Goals And Accomplishments - Thryft
Great Advertising Campaigns - Goals And Accomplishments - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Great Advertising Campaigns - Goals And Accomplishments

by Nicholas Ind
Save 11%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780844234199
Authors: Nicholas Ind
Publisher: Ntc Business Books
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Marketing, Business
Goodreads rating: 2.0
(rated by 1 readers)

Description

In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful.Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape.Whether the task is to build a brand, change public attitudes or create a new market segment, the painstaking planning and execution of a successful campaign, as the author clearly shows, is immensely important. The broad range of well-known products and services examined in Great Advertising Campaigns gives a unique and varied view of how both creativity and business objectives can combine to achieve excellent results.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.