Free Prize Inside : How to Make a Purple Cow

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Make your product remarkable with a free prize

Free Prize Inside could be a good read for anyone who aims to stand out in their career or business. This book offers practical ideas on how to make your product or service remarkable and virtually sell itself. The unique feature of this book is that it teaches how to think of a bonus that will make your customers feel excited. Seth Godin provides examples of free prizes, including turning buying plastic bowls into a social event or turning a serious product into something fun with Flintstones vitamins. If you want to create free prizes quickly, cheaply, and reliably, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Free Prize Inside : How to Make a Purple Cow

Regular price
Unit price
per
Compare to estimated retail price: RM78.00 MYR  
Condition guide

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ISBN: 9781591841678
Authors: Seth Godin
Publisher: Portfolio
Date of Publication: 2007-04-24
Format: Paperback
Related Collections: Business
Related Topics: Finance, Leadership
Goodreads rating: 3.85
(rated by 1905 readers)

Description

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.Free Prize Inside , the sequel to Purple Cow , explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free • The Tupperware party, which turned buying plastic bowls into a social event• Flintstones vitamins, which turned a serious product into something fun• The free change-counting machine at every Commerce Bank branch• The little blue box from Tiffany, which makes people happy before they even open itThis book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
 

Make your product remarkable with a free prize

Free Prize Inside could be a good read for anyone who aims to stand out in their career or business. This book offers practical ideas on how to make your product or service remarkable and virtually sell itself. The unique feature of this book is that it teaches how to think of a bonus that will make your customers feel excited. Seth Godin provides examples of free prizes, including turning buying plastic bowls into a social event or turning a serious product into something fun with Flintstones vitamins. If you want to create free prizes quickly, cheaply, and reliably, this book is for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.