Forties Fashion: From Siren Suits to the New Look

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1940s fashion evolution: austerity to extravagance.

If you're captivated by the transformative power of fashion, especially during turbulent times, "Forties Fashion" is a treasure trove you'll adore. Jonathan Walford expertly guides you through an era where fashion was a statement of resilience and innovation, all amidst global upheaval. The vivid imagery and detailed accounts will not only educate but also immerse you in the extraordinary styles of the 1940s.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Forties Fashion: From Siren Suits to the New Look

Regular price
Unit price
per
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ISBN: 9780500288979
Authors: Jonathan Walford
Publisher: Thames & Hudson
Date of Publication: 2011-04-01
Format: Paperback
Related Collections: History, Art
Related Topics: Art History, Historical, World War II
Goodreads rating: 4.3
(rated by 126 readers)

Description

A fascinating narrative… Great stories, remarkable acts of patriotism…mark the indomitable spirit of humanity. Here is a definitive look at fashion in the 1940s—from French style under the Occupation and the “make do and mend” approach to wartime clothing shortages through the development of faux fabrics, the rise of American fashion houses, and the New Look of the post-war period. The illustrations reveal the wide range of fashions and styles from the 1940s in North America, Europe, Australasia, and Japan. The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior’s “New Look” collection in 1947. 196 color and 54 black-and-white illustrations.
 

1940s fashion evolution: austerity to extravagance.

If you're captivated by the transformative power of fashion, especially during turbulent times, "Forties Fashion" is a treasure trove you'll adore. Jonathan Walford expertly guides you through an era where fashion was a statement of resilience and innovation, all amidst global upheaval. The vivid imagery and detailed accounts will not only educate but also immerse you in the extraordinary styles of the 1940s.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.