Flexible Product Development: Building Agility for Changing Markets

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Enhance agility in product development for innovation.

If you're feeling bogged down by traditional, rigid product development processes, "Flexible Product Development" could be a breath of fresh air. Preston Smith offers practical tools and strategies for introducing flexibility into your projects. This could be especially relevant if you're looking to adapt quickly to market changes without the disruption and expense typically associated with mid-course adjustments. It's for anyone seeking to modernize their approach to innovation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Flexible Product Development: Building Agility for Changing Markets

Regular price RM52.00 MYR
Unit price
per
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ISBN: 9780787995843
Authors: Preston G. Smith
Publisher: Jossey-Bass
Date of Publication: 2007-09-28
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.67
(rated by 6 readers)

Description

In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive, and expensive, while the need for change continues at an accelerating pace. Flexible Product Development is a hands-on resource that provides the tools and strategies needed to restore flexibility to any organization and remove the obstacles that stand in the way of responsive new product development. Preston Smith introduces approaches that can enhance development process flexibility by creating and maintaining development options, delaying decisions, and, in general, reducing the cost of change. Step-by-step, he explains the basics of flexible product development, provides a broad array of flexibility-enhancing tools, and guides the reader in modifying the organization’s values to embrace this new way of operating.
 

Enhance agility in product development for innovation.

If you're feeling bogged down by traditional, rigid product development processes, "Flexible Product Development" could be a breath of fresh air. Preston Smith offers practical tools and strategies for introducing flexibility into your projects. This could be especially relevant if you're looking to adapt quickly to market changes without the disruption and expense typically associated with mid-course adjustments. It's for anyone seeking to modernize their approach to innovation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.