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Fashion : From Concept to Consumer

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Fashion Industry: From Raw Materials to Retail.

This comprehensive book provides a thorough overview of the fashion industry, covering everything from the production of raw materials to the retail process. It is an excellent resource for students and professionals alike who are interested in pursuing a career in fashion. Readers will appreciate the career-focused sections, review questions, and terminology offered in each chapter, which make the book a valuable educational tool.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Fashion : From Concept to Consumer

Regular price Save up to 44%
Unit price
per
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ISBN: 9780131173385
Publisher: Pearson College Div
Date of Publication: 2004-01-01
Format: Hardcover
Related Collections: Business, Art
Related Topics: Management, Technology, Design, Crafts, Fashion
Goodreads rating: 3.74
(rated by 23 readers)

Description

From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing. A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.
 

Fashion Industry: From Raw Materials to Retail.

This comprehensive book provides a thorough overview of the fashion industry, covering everything from the production of raw materials to the retail process. It is an excellent resource for students and professionals alike who are interested in pursuing a career in fashion. Readers will appreciate the career-focused sections, review questions, and terminology offered in each chapter, which make the book a valuable educational tool.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.