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Emotional Branding : The New Paradigm for Connecting Brands to People

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Emotional Branding : The New Paradigm for Connecting Brands to People

Regular price Save up to 32%
Unit price
per
Compare to estimated retail price: RM108.00 MYR  
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ISBN: 9781581150780
Publisher: Allworth Press,U.S.
Date of Publication: 2001-01-31
Format: Hardback
Goodreads rating: 3.79
(rated by 358 readers)

Description

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.


Author: Marc Gobe
Format: Hardback
Number of Pages: 319
Publisher: Allworth Press,U.S.
Publication Date: 31 Jan 2001
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.