Doing Business in China is a must-read for any Western businessperson who wants to be successful in China. The book provides a comprehensive guide to the social and cultural environment of doing business in China, including market entry, managing operations, and marketing. With 14 new or revised case studies, readers can learn about the successful business practices in China, and can avoid common mistakes when choosing business partners and negotiating. Additionally, the book offers guides to further resources in local cultures to help businesses tailor their strategies to local conditions.

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China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

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