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Developing Business Strategies
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Comprehensive guide to strategic business planning.
If you're at the helm of steering your organization's strategy, Aaker's "Developing Business Strategies" might be your new go-to. It's packed with insights on both the analytics of internal processes and external market forces. The updated edition adds a fresh perspective on strategic positioning, pushing you to think critically about growth and differentiation in an ever-evolving business landscape. Whether you're a seasoned manager or an up-and-comer in the business world, this book could provide the tools you need to craft a forward-looking strategy.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Developing Business Strategies
Regular price
Compare to estimated retail price: RM229.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 24%
Save 27%
Save 19%
Save 12%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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ISBN: 9780471064114
Authors:
David A. Aaker
Publisher: Wiley
Date of Publication: 2001-08-27
Format: Hardcover
Related Collections:
Business
Goodreads rating: 3.75
(rated by 72 readers)
Description
Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
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Comprehensive guide to strategic business planning.
If you're at the helm of steering your organization's strategy, Aaker's "Developing Business Strategies" might be your new go-to. It's packed with insights on both the analytics of internal processes and external market forces. The updated edition adds a fresh perspective on strategic positioning, pushing you to think critically about growth and differentiation in an ever-evolving business landscape. Whether you're a seasoned manager or an up-and-comer in the business world, this book could provide the tools you need to craft a forward-looking strategy.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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