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Dataclysm: Who We Are (When We Think No One's Looking)

by Christian Rudder
RM30.00 MYR
Compare to estimated retail price: RM130.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Dataclysm: Who We Are (When We Think No One's Looking)
Dataclysm: Who We Are (When We Think No One's Looking)

Analyzing humanity through the lens of Big Data.

"Dataclysm" is a real eye-opener for anyone curious about the intersection between technology and human psychology. Christian Rudder takes you on a fascinating journey through the vast trails of data we leave online, cleverly decoding what our digital footprints say about us. Not only is it witty and brimming with vivid examples, but it also tackles profound questions about privacy in the information age. If you're at all intrigued by the power of Big Data to reveal deep insights into our collective behavior, this book is a must-read. It's the kind of read that changes how you view every like, tweet, and click.

  • Goodreads Choice Award Nominee for Nonfiction (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Dataclysm: Who We Are (When We Think No One's Looking)

by Christian Rudder
RM30.00 MYR
Compare to estimated retail price: RM130.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780804186605
Author: Christian Rudder
Publisher: Crown Publishers
Format: Paperback
Related Collections: Science, Business, Sociology
Related Topics: Social Justice, Social Issues, Mathematics, Technology, Psychology, Gender, Computers
Goodreads rating: 3.73
(rated by 12490 readers)

Description

What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one’s looking. For centuries we’ve relied on polling or small-scale lab experiments to study human behavior. Today a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Rudder uses it to show us who we are as people. He reveals how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more job interview requests; and why you have to have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publically. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? Hint: They don’t think about Simon & Garfunkel. Rudder also tracks human migration in real time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Provocative, illuminating, and visually arresting, Dataclysm is a portrait of our essential selves—and a first look at a revolution in the making.
 

Analyzing humanity through the lens of Big Data.

"Dataclysm" is a real eye-opener for anyone curious about the intersection between technology and human psychology. Christian Rudder takes you on a fascinating journey through the vast trails of data we leave online, cleverly decoding what our digital footprints say about us. Not only is it witty and brimming with vivid examples, but it also tackles profound questions about privacy in the information age. If you're at all intrigued by the power of Big Data to reveal deep insights into our collective behavior, this book is a must-read. It's the kind of read that changes how you view every like, tweet, and click.

  • Goodreads Choice Award Nominee for Nonfiction (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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