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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

by Jim Aitchison
RM116.00 MYR
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

Revealing secrets of effective modern print advertising.

If you're looking to sharpen your understanding of contemporary advertising, "Cutting Edge Advertising" could be your go-to resource. It's especially perfect if you're in the branding or marketing field and looking to craft messages that not only stand out visually but also resonate on a deeper level with consumers in this fast-paced digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

by Jim Aitchison
RM116.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9789810678883
Authors: Jim Aitchison
Publisher: September 1, 2007
Date of Publication: 2007-09-01
Format: Paperback
Related Collections: Business
Related Topics: Management, Communication
Goodreads rating: 4.02
(rated by 367 readers)

Description

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising’s creative leaders.
 

Revealing secrets of effective modern print advertising.

If you're looking to sharpen your understanding of contemporary advertising, "Cutting Edge Advertising" could be your go-to resource. It's especially perfect if you're in the branding or marketing field and looking to craft messages that not only stand out visually but also resonate on a deeper level with consumers in this fast-paced digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.