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Customer Relationship Management

by Rob Beltman, Ed Peelen
Customer Relationship Management - Thryft
Customer Relationship Management - Thryft

Master customer loyalty with CRM strategy.

This book is a great read for anyone interested in understanding how to effectively manage customer relationships. With comprehensive coverage of strategy, organization, marketing, and technology aspects of CRM, readers will gain a deep understanding of what it takes to implement and benefit from CRM systems. Case studies and questions at the end of each chapter provide real-world examples that make the concepts learned easily applicable. The book's unique feature lies in its discussion of buyer-seller relations from a social psychology perspective.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Customer Relationship Management

by Rob Beltman, Ed Peelen
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780273774952
Authors: Rob Beltman, Ed Peelen
Publisher: Pearson Education
Date of Publication: 2013-01-01
Format: Paperback
Related Collections: Business, Marketing, Information Management
Related Topics: Management, Marketing, Technology
Goodreads rating: 4.14
(rated by 29 readers)

Description

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
 

Master customer loyalty with CRM strategy.

This book is a great read for anyone interested in understanding how to effectively manage customer relationships. With comprehensive coverage of strategy, organization, marketing, and technology aspects of CRM, readers will gain a deep understanding of what it takes to implement and benefit from CRM systems. Case studies and questions at the end of each chapter provide real-world examples that make the concepts learned easily applicable. The book's unique feature lies in its discussion of buyer-seller relations from a social psychology perspective.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.