Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage

“Great companies, focused on long-term value creation, recognize that a deeply rooted, sustainable culture is the foundation of success. It is an asset to be managed like any other. Marty Parker has long understood this, and Culture Connection offers a blueprint to create, nurture, protect, and grow this most essential asset to a level of competitive advantage. It’s a leadership must-read.” — Michael McCain, president & CEO, Maple Leaf Foods “Marty Parker has captured a compelling collection of corporate culture insights and learnings in this book, making it a great tool for leaders at all levels in profit-based, charitable and government organizations alike. Marty truly gets it that culture is the ultimate competitive advantage.” — Darren Entwistle, president & CEO, TELUS Corporation “This is perhaps the best book I have read on why a winning corporate culture is critical in today’s competitive global marketplace. . . . Culture Connection is a must-read for any current or future business leader or owner, and it will become a must-read for our leadership team.” — Dave Mackay, president, Ceridian Canada Ltd. “Marty Parker has developed a practical and insightful guide to establishing a company culture, enforcing it, and ensuring it endures for the long term. This has been a fundamental element of our success at Four Seasons and now companies everywhere can learn how adhering to a strong set of core values can bring tremendous rewards.” — Isadore Sharp, founder and chairman, Four Seasons Hotels and Resorts “Marty is one of Canada’s leading executive recruiters and an expert in culture. . . . This is a very insightful read and the takeaway from Marty’s interviews with leading North American executives is outstanding.” — Don Babick, director, Torstar Corporation; former president and publisher, National Post “Marty Parker’s book is essential for anyone who leads or aspires to lead an organization if they truly want to understand how to unleash the potential of their people.” — Clive Beddoe, founding shareholder and chairman, WestJet