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Creativity, Inc.

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Managing creativity for business success.

Recommended for managers seeking originality in business. Provides insight into the meetings, postmortems, and sessions where Pixar's successful animations were produced. This book emphasizes the importance of building a creative culture, which will help readers manage and lead their employees to new heights. This book emphasizes the need to break the status quo to achieve excellence in creativity.

  • Financial Times Business Book of the Year Nominee for Shortlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Creativity, Inc.

Regular price RM33.01 MYR
Unit price
per
ISBN: 9780553841220
Publisher: Random House
Date of Publication: 2014-01-01
Format: Paperback
Goodreads rating: 4.22
(rated by 97690 readers)

Description

From Ed Catmull, co-founder of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and an all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture. For nearly twenty years, Pixar has dominated the world of animation, producing beloved films that have gone on to set box-office records and garner thirty Academy Awards. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
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Similar Reads

Managing creativity for business success.

Recommended for managers seeking originality in business. Provides insight into the meetings, postmortems, and sessions where Pixar's successful animations were produced. This book emphasizes the importance of building a creative culture, which will help readers manage and lead their employees to new heights. This book emphasizes the need to break the status quo to achieve excellence in creativity.

  • Financial Times Business Book of the Year Nominee for Shortlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.