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Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage

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Strategize design process for successful outcomes.

This book is recommended for any individual or business looking to take their design process to the next level. The book offers a step-by-step guide to assembling a team and implementing strategies to get a design brief approved. What makes this book unique is that it not only focuses on the design process, but also emphasizes the importance of changing the perception of the business and presenting a brief to move towards the desired goal. Overall, this book will greatly benefit those seeking to strategize their design process for successful outcomes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage

Regular price Save up to 67%
Unit price
per
Compare to estimated retail price: RM100.00 MYR  
Condition guide

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ISBN: 9781581153248
Publisher: Allworth
Date of Publication: 2004-03-01
Format: Paperback
Related Collections: Business
Goodreads rating: 3.78
(rated by 86 readers)

Description

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. • Covers all the essential elements comprising an effective design brief• Copublished with the prestigious Design Management Institute
 

Strategize design process for successful outcomes.

This book is recommended for any individual or business looking to take their design process to the next level. The book offers a step-by-step guide to assembling a team and implementing strategies to get a design brief approved. What makes this book unique is that it not only focuses on the design process, but also emphasizes the importance of changing the perception of the business and presenting a brief to move towards the desired goal. Overall, this book will greatly benefit those seeking to strategize their design process for successful outcomes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.