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Crafting and Executing Strategy - The Quest for Competitive Advantage: Concepts and Cases

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Strategic management insight with real-world applications.

If you're diving into the strategic side of management, this book is designed to enhance your understanding. The detailed revisions ensure the material is fresh and aligned with the latest research. With a mix of updated and new cases, including high-profile companies, you'll be able to connect theories directly with practice, applying concepts to real-world scenarios that truly bring the subject to life. This can be particularly valuable if you enjoy learning through case studies that encourage analytical thinking and practical application.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Crafting and Executing Strategy - The Quest for Competitive Advantage: Concepts and Cases

Regular price Save up to 37%
Unit price
per
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ISBN: 9780071317009
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Personal Development, Economics
Goodreads rating: 3.59
(rated by 246 readers)

Description

Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. 25 of the 28 cases are brand new or extensively updated for this edition. The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. Many cases involve high-profile companies. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
 

Strategic management insight with real-world applications.

If you're diving into the strategic side of management, this book is designed to enhance your understanding. The detailed revisions ensure the material is fresh and aligned with the latest research. With a mix of updated and new cases, including high-profile companies, you'll be able to connect theories directly with practice, applying concepts to real-world scenarios that truly bring the subject to life. This can be particularly valuable if you enjoy learning through case studies that encourage analytical thinking and practical application.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.