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Cool Brandleaders - An Insight Into Britain's Coolest Brands 2004

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Insight into Britain's trendsetting cool brands.

If branding fascinates you or you're intrigued by what makes a brand not just popular, but 'cool', "Cool Brandleaders" offers a unique glimpse into the world of top-notch UK brands as deemed by influencers and style leaders. Reading this could give you a real edge in understanding the ever-elusive cool factor that these brands exude, along with a subtle appreciation for the craftsmanship behind their lofty status. It's like having a finger on the pulse of Britain's style and taste.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Cool Brandleaders - An Insight Into Britain's Coolest Brands 2004

Regular price RM41.00 MYR Now RM26.00 MYR Save 37%
Unit price
per
Compare to estimated retail price: RM200.00 MYR  
Condition guide

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ISBN: 9780954751012
Authors: Angela Pumphrey
Publisher: Superbrands Ltd
Date of Publication: 2004-01-01
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Personal Development, Business
Goodreads rating: 4.0
(rated by 1 readers)

Description

Cool Brand Leaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. This is the third edition of Cool Brand Leaders and is part of a pioneering and exciting program that was founded with the aim of paying tribute to the UK's coolest brands. Through identifying these brands, and providing their case histories, the SuperBrands organization and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the discipline of branding and a greater admiration for the brands themselves.
 

Insight into Britain's trendsetting cool brands.

If branding fascinates you or you're intrigued by what makes a brand not just popular, but 'cool', "Cool Brandleaders" offers a unique glimpse into the world of top-notch UK brands as deemed by influencers and style leaders. Reading this could give you a real edge in understanding the ever-elusive cool factor that these brands exude, along with a subtle appreciation for the craftsmanship behind their lofty status. It's like having a finger on the pulse of Britain's style and taste.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.