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Consumer Behaviour - Applications In Marketing

by Malcolm Wright, Robert East, Jaywant Singh
RM22.57 MYR Now RM15.77 MYR Save 30%
Consumer Behaviour - Applications In Marketing - Thryft
Consumer Behaviour - Applications In Marketing - Thryft

Empirical insights to understand consumer markets.

This book provides a comprehensive understanding of consumer behavior, beyond just psychology, which is essential for any student studying marketing. Through empirical evidence, the authors provide insights into how an individual's behavior is influenced by the market environment, thereby making the book an excellent resource for anyone looking to understand and analyze consumer trends.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Consumer Behaviour - Applications In Marketing

by Malcolm Wright, Robert East, Jaywant Singh
RM22.57 MYR Now RM15.77 MYR Save 30%
ISBN: 9781473919501
Authors: Malcolm Wright, Robert East, Jaywant Singh
Publisher: SAGE Publications Ltd
Date of Publication: 2017-02-04
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Marketing, Consumer Behaviour, Technology
Goodreads rating: 4.2
(rated by 5 readers)

Description

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.   Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Empirical insights to understand consumer markets.

This book provides a comprehensive understanding of consumer behavior, beyond just psychology, which is essential for any student studying marketing. Through empirical evidence, the authors provide insights into how an individual's behavior is influenced by the market environment, thereby making the book an excellent resource for anyone looking to understand and analyze consumer trends.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.