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Consumer Behaviour

by Paul W. Miniard, James F. Engel, Roger D. Blackwell
Save up to 58%
Compare to estimated retail price: RM1,124.00 MYR  

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Consumer Behaviour - Thryft
Consumer Behaviour - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Consumer Behaviour

by Paul W. Miniard, James F. Engel, Roger D. Blackwell
Save up to 58%
Compare to estimated retail price: RM1,124.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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ISBN: 9780030211089
Authors: Paul W. Miniard, James F. Engel, Roger D. Blackwell
Publisher: South-Western College Pub
Date of Publication: 2000-07-06
Format: Hardcover
Related Collections: Business, Psychology
Related Topics: Marketing, Psychology
Goodreads rating: 4.19
(rated by 53 readers)

Description

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.