Console Wars would be a great read for video game enthusiasts interested in the history and business aspect of the industry. The book provides an in-depth look at how Sega challenged Nintendo's video game monopoly, the unconventional tactics used by Tom Kalinske and his team to transform Sega, and the corporate war that followed. It is unique in its focus on the business side of the video game industry and provides insights into the strategies of market leaders.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
- Goodreads Choice Award Nominee for Nonfiction (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Console Wars : Sega, Nintendo, and the Battle That Defined a Generation
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Console Wars would be a great read for video game enthusiasts interested in the history and business aspect of the industry. The book provides an in-depth look at how Sega challenged Nintendo's video game monopoly, the unconventional tactics used by Tom Kalinske and his team to transform Sega, and the corporate war that followed. It is unique in its focus on the business side of the video game industry and provides insights into the strategies of market leaders.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
- Goodreads Choice Award Nominee for Nonfiction (2014)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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