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New

Co-Opetition

by Barry J. Nalebuff, Adam M. Brandenburger
RM32.81 MYR
Co-Opetition
Co-Opetition

Strategic business melding competition with cooperation.

If you're intrigued by the dance of collaboration and competition in the business arena, "Co-Opetition" is your guide to a new paradigm. Brandenburger and Nalebuff take the complexity of game theory and translate it into actionable strategies that have already transformed the playing field for companies like Intel and American Express. Dive in, and you'll discover an innovative blueprint that could shift how you compete and collaborate in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Co-Opetition

by Barry J. Nalebuff, Adam M. Brandenburger
RM32.81 MYR
ISBN: 9780385479509
Authors: Barry J. Nalebuff, Adam M. Brandenburger
Publisher: Currency Doubleday
Date of Publication: 1997-12-29
Format: Paperback
Related Collections: Sociology, Business, Personal Development, Science, Economics
Related Topics: Sociology, Business, Leadership, Economics, Entrepreneurship, Management
Goodreads rating: 3.99
(rated by 1402 readers)

Description

Now available in paperback, with an all new Reader's guide, the New York Times and Business Week bestseller Co-Opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-Opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-Opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Strategic business melding competition with cooperation.

If you're intrigued by the dance of collaboration and competition in the business arena, "Co-Opetition" is your guide to a new paradigm. Brandenburger and Nalebuff take the complexity of game theory and translate it into actionable strategies that have already transformed the playing field for companies like Intel and American Express. Dive in, and you'll discover an innovative blueprint that could shift how you compete and collaborate in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.