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Christ to Coke: How Image Becomes Icon

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Dissecting iconic imagery's societal transformation.

If you're fascinated by how certain images become ingrained in our culture, "Christ to Coke" is an insightful read. Martin Kemp delves into the stories and forces behind iconic symbols, offering a compelling exploration of visual culture. This book could broaden your understanding of the power of imagery and symbol in society, an intriguing topic for anyone interested in art, history, or media studies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Christ to Coke: How Image Becomes Icon

Regular price RM37.00 MYR
Unit price
per
Compare to estimated retail price: RM211.00 MYR  
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ISBN: 9780199581115
Authors: Martin Kemp
Date of Publication: 2011-11-10
Format: Hardcover
Related Collections: Art, History
Goodreads rating: 3.66
(rated by 29 readers)

Description

How does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture. Kemp begins with the stock image of Christ's face, the founding icon—literally, since he was the central subject of early Christian icons. Some of the icons that follow are general, like the cross, the lion, and the heart shape (as in 'I heart New York'). Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the Napalm Girl in Vietnam. Other modern icons come from politics, such as the American flag ('Stars and Stripes'), from business, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein's famous equation E = mc^2. The stories of these icons—researched using the skills of a leading visual historian—are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some center on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. Along the way, we encounter the often weird and wonderful ways that these images adapt to an astonishing variety of contexts. Informative, amusing, and surprising by turns, Christ to Coke will entertain and intrigue readers with the narratives that Martin Kemp skillfully weaves around these famous images.
 

Dissecting iconic imagery's societal transformation.

If you're fascinated by how certain images become ingrained in our culture, "Christ to Coke" is an insightful read. Martin Kemp delves into the stories and forces behind iconic symbols, offering a compelling exploration of visual culture. This book could broaden your understanding of the power of imagery and symbol in society, an intriguing topic for anyone interested in art, history, or media studies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.