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China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them

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Insightful guide to navigating China's consumer landscape.

If you're intrigued by the shift in global markets and curious about the rise of consumer culture in China, "China's Super Consumers" is a valuable read. With firsthand accounts and expert analysis from Savio Chan and Michael Zakkour, this book offers a window into the minds of Chinese shoppers. It captures the dynamic nature of China's market transformation and provides practical advice for businesses looking to engage with this vast and evolving consumer base. Whether you're an entrepreneur, a marketer, or simply interested in economic trends, this book will bring you up to speed on how to approach and understand the world's largest marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them

Regular price Save up to 19%
Unit price
per
Compare to estimated retail price: RM100.00 MYR  
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ISBN: 9781118834749
Publisher: Wiley
Date of Publication: 2014-09-22
Format: Hardcover
Related Collections: Sociology, Business, Economics, History
Goodreads rating: 3.69
(rated by 98 readers)
 

Insightful guide to navigating China's consumer landscape.

If you're intrigued by the shift in global markets and curious about the rise of consumer culture in China, "China's Super Consumers" is a valuable read. With firsthand accounts and expert analysis from Savio Chan and Michael Zakkour, this book offers a window into the minds of Chinese shoppers. It captures the dynamic nature of China's market transformation and provides practical advice for businesses looking to engage with this vast and evolving consumer base. Whether you're an entrepreneur, a marketer, or simply interested in economic trends, this book will bring you up to speed on how to approach and understand the world's largest marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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