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Chaotics : The Business of Managing and Marketing in the Age of Turbulence

by Philip Kotler, John A. Caslione
RM53.64 MYR
Chaotics : The Business of Managing and Marketing in the Age of Turbulence - Thryft
Chaotics : The Business of Managing and Marketing in the Age of Turbulence - Thryft

Navigating turbulence for business survival

"Chaotics" offers a fresh perspective on managing unpredictable situations that businesses can face in today's economy. With detailed metrics and measurements, the book provides practical strategies for organizations to deal with the constant threat of chaos. This book is a must-read for business leaders who want to understand how to thrive in unpredictable times and gain a competitive edge in their industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Chaotics : The Business of Managing and Marketing in the Age of Turbulence

by Philip Kotler, John A. Caslione
RM53.64 MYR
ISBN: 9780814415214
Authors: Philip Kotler, John A. Caslione
Publisher: Amacom Books
Date of Publication: 2009-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management
Goodreads rating: 3.77
(rated by 259 readers)

Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Navigating turbulence for business survival

"Chaotics" offers a fresh perspective on managing unpredictable situations that businesses can face in today's economy. With detailed metrics and measurements, the book provides practical strategies for organizations to deal with the constant threat of chaos. This book is a must-read for business leaders who want to understand how to thrive in unpredictable times and gain a competitive edge in their industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.