New

Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand Builder

Regular price RM44.37 MYR
Unit price
per

Uncover Branson’s strategies for extraordinary brand-building.

If you've ever been curious about how a maverick entrepreneur like Richard Branson operates, this book lays bare the tactics and mindset behind the Virgin Group’s success. It's not just inspiring—it’s practical, offering insights you could adapt for your endeavors, whether you're looking to shake up an industry or just want to inject a bit of that Branson magic into your work ethic. It's as much a blueprint for building a brand as it is a roadmap for thinking differently in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Business the Richard Branson Way - 10 Secrets of the World's Greatest Brand Builder

Regular price RM44.37 MYR
Unit price
per
ISBN: 9781841127644
Authors: Des Dearlove
Publisher: Capstone
Date of Publication: 2007-04-27
Format: Paperback
Related Collections: Business
Goodreads rating: 3.78
(rated by 262 readers)

Description

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
Condition guide
 

Uncover Branson’s strategies for extraordinary brand-building.

If you've ever been curious about how a maverick entrepreneur like Richard Branson operates, this book lays bare the tactics and mindset behind the Virgin Group’s success. It's not just inspiring—it’s practical, offering insights you could adapt for your endeavors, whether you're looking to shake up an industry or just want to inject a bit of that Branson magic into your work ethic. It's as much a blueprint for building a brand as it is a roadmap for thinking differently in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.