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Business Sutra: A Very Indian Approach to Management

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Mythological wisdom applied to modern business management.

You might enjoy "Business Sutra" if you're looking to explore the intersection of culture and commerce. Devdutt Pattanaik delves into the rich tapestry of Indian mythology to offer a fresh perspective on management, one that diverges from the typical Western focus on objectives and profit maximization. It’s like looking at the corporate world through a kaleidoscope of stories and symbols, giving you a more humane and inclusive approach to business—a true fusion of ancient wisdom with modern practicality.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Business Sutra: A Very Indian Approach to Management

Regular price RM55.18 MYR
Unit price
per
Compare to estimated retail price: RM136.08 MYR  
ISBN: 9789384067540
Publisher: ALEPH BOOK COMPANY
Date of Publication: 2019-01-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 4.03
(rated by 1087 readers)

Description

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.
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Similar Reads

Mythological wisdom applied to modern business management.

You might enjoy "Business Sutra" if you're looking to explore the intersection of culture and commerce. Devdutt Pattanaik delves into the rich tapestry of Indian mythology to offer a fresh perspective on management, one that diverges from the typical Western focus on objectives and profit maximization. It’s like looking at the corporate world through a kaleidoscope of stories and symbols, giving you a more humane and inclusive approach to business—a true fusion of ancient wisdom with modern practicality.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.