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Sale

Business Journey to the East: An East-West Perspective of Global-Is-Asian

by Fred Combe, Chow-Hou Wee
RM26.00 MYR Now RM15.00 MYR Save 42%
Compare to estimated retail price: RM111.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Business Journey to the East: An East-West Perspective of Global-Is-Asian
Business Journey to the East: An East-West Perspective of Global-Is-Asian

Blend of practical, cultural and historical realities

Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Business Journey to the East: An East-West Perspective of Global-Is-Asian

by Fred Combe, Chow-Hou Wee
RM26.00 MYR Now RM15.00 MYR Save 42%
Compare to estimated retail price: RM111.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780071278027
Authors: Fred Combe, Chow-Hou Wee
Publisher: McGraw-Hill Education / Asia
Date of Publication: 2008-11-25
Format: Paperback
Related Collections: Economics, History, Philosophy, Business
Related Topics: Leadership, History, Politics, Asia, Management, Theory, Entrepreneurship
Goodreads rating: 3.78
(rated by 9 readers)

Description

With the rapid shift in global economic power, many Western companies are jumping on the bandwagon toward Asia, lured by the rich returns the region can potentially provide. However, many are ill-prepared, too impatient and rigid in their market-entry strategies, and struggle with the possibility that there is an alternative Asian approach to business. Their success rate is hampered by early failures that lead to frustration and stagnation. But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? Professor Chow-Hou Wee and Fred Combe share their combined academic and real-world wisdom in an East-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably Sun Zi Bingfa, the most well-known Chinese military treatise in the world. Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia, and propose that the West adopt a new business approach that combines Asian and Western strategy.
 

Blend of practical, cultural and historical realities

Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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