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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

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Transform operations through strategic brand integration.

If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.

Sale

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Regular price RM32.54 MYR RM17.92 MYR 45% off
Unit price
per
ISBN: 9780787962555
Publisher: Jossey-Bass
Date of Publication: 2002-09-17
Format: Hardcover
Related Collections: Business, Marketing, Management
Goodreads rating: 3.74
(rated by 23 readers)

Description

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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Transform operations through strategic brand integration.

If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.