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Essential guidebook to mastering SEO techniques.
If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Brilliant Search Engine Optimisation
Regular price
RM72.00 MYR
Now RM30.00 MYR
Save 58%
Compare to estimated retail price: RM125.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
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ISBN: 9780273745426
Authors:
David Amerland
Publisher: Pearson Canada
Date of Publication: 2011-01-01
Format: Paperback
Goodreads rating: 4.29
(rated by 28 readers)
Description
Table of Contents 1. Instant SEO What is SEO What elements of SEO you can control SEO elements which you cannot control How to make SEO work for you Practical applications of SEO SEO activities which work SEO methodology 2. SEO Basics Exploring SEO options Meta tags - what they are and how they are used SEO and websites SEO and reputation management SEO and ego searches Basics of optimizing a website Basics of reputation management 3. SEO Essentials Keywords and what they are How to analyse keywords How to research keywords Keywords and content How to use keywords Keywords and meta tags Keywords and optimized content PageRank and what it means 4. SEO and Search Engine Marketing (SEM) SEO and search engine indexing How to explore search engine indices How to query search engines Search engine database query commands (and how to use them) When to query search engines How to analyze a website How to create optimized content How to market content to search engines 5. SEO and website design Why design can affect SEO SEO and design basics How to analyze a website's design How to use a website's design for SEO 6. SEO and product promotion SEO and how it is employed in marketing Marketing techniques which really work SEO activities and product descriptions How to optimize an online product 7. SEO and online marketing Online marketing and what it is SEO and online marketing - differences and similarities SEO and search engine marketing 8. Advanced SEO What is advanced SEO Why is advanced SEO important How to assess if you need advanced SEO How to best use advanced SEO 9. SEO and the social web What is social marketing What is the social web Why is the social web important How to best use the social web Social web and SEO 10. SEO and the real time web What is Real Time marketing What is the Real Time web Why is the Real Time web important How to best use the Real Time web Real Time web and SEO
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Essential guidebook to mastering SEO techniques.
If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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