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Brands of Faith - Marketing Religion in a Commercial Age

by Mara Einstein

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One Line Summary of the Book

Unveiling religion's intersection with commercial marketing.

Who is this book for?

"Brands of Faith" offers a thought-provoking journey into how religious practices are increasingly intertwined with marketing strategies. If you've ever wondered about the overlap between spirituality and consumer culture, this enlightening exploration by Mara Einstein will give you ample food for thought, challenging the way you view the commoditization of faith in our modern world.

A Note On Book Covers

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Brands of Faith - Marketing Religion in a Commercial Age

Name: Brands of Faith - Marketing Religion in a Commercial Age
Price: 38.0 MYR
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Rating: 3.65 (31 reviews)
ISBN: 9780415409773

by Mara Einstein

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Unit price: per

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ISBN: 9780415409773

Authors: Mara Einstein

Publisher: Routledge

Date of Publication: 2007-09-18

Format: Paperback

Related Collections: Business, Religion, Sociology

Description

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively, faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

One Line Summary of the Book

Unveiling religion's intersection with commercial marketing.

Who is this book for?

A Note On Book Covers

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.