Free delivery on all orders above RM80 to Malaysia
Get 10% off all year round! Join Thryft Club
Buy 3 Get Another Free On All Under RM35

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Sale

BRANDMAPS : The Competitive Marketing Strategy Game

by Randall G. Chapman
Save up to 41%
Compare to estimated retail price: RM288.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

BRANDMAPS : The Competitive Marketing Strategy Game - Thryft
BRANDMAPS : The Competitive Marketing Strategy Game - Thryft

Competitive marketing game for advanced courses.

BRANDMAPS offers a realistic marketing simulation game for students to learn marketing strategies in a competitive environment. Recommended for students pursuing advanced marketing courses, this game challenges students to navigate through complex and uncertain situations in a competitive marketing world. It offers players a unique experience of understanding the various complexities in marketing decision-making and analysis processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

BRANDMAPS : The Competitive Marketing Strategy Game

by Randall G. Chapman
Save up to 41%
Compare to estimated retail price: RM288.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780135974513
Authors: Randall G. Chapman
Publisher: Prentice Hall
Date of Publication: 1996-08-20
Format: Paperback
Related Collections: Business, Economics, Marketing
Related Topics: Management, Marketing, Finance, Society, Sociology
Goodreads rating: 3.0
(rated by 1 readers)

Description

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses interrelationships between marketing programs and operations capabilities. Contains various product design studies (including self-reported attribute preference, concept testing, and conjoint analysis), perceptual positioning analysis, full-scale test marketing, competitive position auditing, brand profile analysis, advertising and promotion experiments, price sensitivity analysis, market structure analysis, and operating results and market data base, as well as competitive and market
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Competitive marketing game for advanced courses.

BRANDMAPS offers a realistic marketing simulation game for students to learn marketing strategies in a competitive environment. Recommended for students pursuing advanced marketing courses, this game challenges students to navigate through complex and uncertain situations in a competitive marketing world. It offers players a unique experience of understanding the various complexities in marketing decision-making and analysis processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.