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Sale

Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)

by Jonathan Salem Baskin
RM24.02 MYR Now RM14.55 MYR Save 39%
Compare to estimated retail price: RM168.65 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy) - Thryft
Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy) - Thryft

Appeal: Target consumer behavior, not advertising creativity.

This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)

by Jonathan Salem Baskin
RM24.02 MYR Now RM14.55 MYR Save 39%
Compare to estimated retail price: RM168.65 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780446178013
Authors: Jonathan Salem Baskin
Publisher: Business Plus
Date of Publication: 2008-09-22
Format: Hardcover
Related Collections: Personal Development, Business
Related Topics: Personal Development, Productivity, Business, Leadership
Goodreads rating: 3.31
(rated by 29 readers)

Description

In late 2008, a book about the crisis in marketing called Branding Only Works on Cattle The marketing world is still struggling to come up with a response to the massive change underlying these events, embracing ever-wackier books and nonsense theories (like mind-reading and social media conversations that don't say anything), and as a Branding Only Works on Cattle gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such Many marketers shuddered at the possibilities that their cherished fantasies about brands might be wrong; some of them felt compelled to ding the book in their reviews. But Branding Only Works on Cattle remains ahead of its time, and offers a new way of looking at the challenges most businesses are still facing today.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Appeal: Target consumer behavior, not advertising creativity.

This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.