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Brand Management 101 - 101 Lessons from Real-World Marketing

by Mainak Dhar
RM33.09 MYR
Brand Management 101 - 101 Lessons from Real-World Marketing
Brand Management 101 - 101 Lessons from Real-World Marketing

Insightful marketing lessons in real-world applications.

If you're venturing into the realm of marketing or brand management, "Brand Management 101" could be an enlightening companion. Mainak Dhar delivers compact, digestible nuggets of wisdom that are grounded in real-world experiences, making this a practical read rather than a theoretical textbook. It's a book that speaks to marketers looking for actionable insights.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Brand Management 101 - 101 Lessons from Real-World Marketing

by Mainak Dhar
RM33.09 MYR
ISBN: 9780470822296
Authors: Mainak Dhar
Publisher: Wiley
Date of Publication: 2007-05-21
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Personal Development, Management, Business
Goodreads rating: 3.21
(rated by 14 readers)

Description

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101! 101 Lessons from real world Marketing-- What developing great TV advertising and dating have in common.- Why shopping is like speed dating.- What dealing with a burglar in your home can teach you about defending against competition.- What Greek mythology can teach you about pricing decisions.- The Ps of Marketing no textbook teaches you about. And much more... Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Insightful marketing lessons in real-world applications.

If you're venturing into the realm of marketing or brand management, "Brand Management 101" could be an enlightening companion. Mainak Dhar delivers compact, digestible nuggets of wisdom that are grounded in real-world experiences, making this a practical read rather than a theoretical textbook. It's a book that speaks to marketers looking for actionable insights.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.