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Boxed and Labelled Two: New Approaches to Packaging Design
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Innovative packaging design's artistic and functional showcase.
If you're fascinated by the intersection of art and commerce, particularly how products are presented, "Boxed and Labelled Two" is a visual feast that might inspire your own creative projects or business ventures. It's a glimpse into the ever-evolving world of packaging, highlighting the ingenuity and thoughtfulness that designers pour into wrapping the mundane in the extraordinary. This book could change the way you see every package in your life.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Boxed and Labelled Two: New Approaches to Packaging Design
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Description
The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product’s print advertising campaign―as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design―all of which address a longing for "truthfulness." One of these directions is an increased tendency to emphasize the tried and true values of a product, for example, with a retro look that aims for an "Ah, just like grandma used to make!" reaction. Another direction is down-to-earth rather than in-your-face packaging, including unostentatious solutions made of recycled paper that play up a product’s connection to nature. On the other end of the design spectrum, there is also packaging that gives a product a distinct look and feel through a very playful use of graphic design, patterns, and illustration. Because our relationship to food products has changed so drastically in the last few years, especially
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Innovative packaging design's artistic and functional showcase.
If you're fascinated by the intersection of art and commerce, particularly how products are presented, "Boxed and Labelled Two" is a visual feast that might inspire your own creative projects or business ventures. It's a glimpse into the ever-evolving world of packaging, highlighting the ingenuity and thoughtfulness that designers pour into wrapping the mundane in the extraordinary. This book could change the way you see every package in your life.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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