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Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

by Bernard Marr
Compare to estimated retail price: RM82.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance
Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

Turn big data into tangible business victories.

If you're keen on mastering the practical implementation of big data, this book should be your go-to guide. Bernard Marr breaks down the complexity of analytics into a clear, actionable strategy that you can apply to your business decisions. With real-world examples to illuminate the concepts, you'll be equipped not just to sit through strategy meetings, but to lead them with confidence.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

by Bernard Marr
Compare to estimated retail price: RM82.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781118965832
Authors: Bernard Marr
Publisher: Wiley
Date of Publication: 2015-03-09
Format: Paperback
Related Collections: Business, Economics, Science
Related Topics: Productivity, Technology, Management
Goodreads rating: 3.6
(rated by 408 readers)

Description

Convert the promise of big data into real world results. There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
 

Turn big data into tangible business victories.

If you're keen on mastering the practical implementation of big data, this book should be your go-to guide. Bernard Marr breaks down the complexity of analytics into a clear, actionable strategy that you can apply to your business decisions. With real-world examples to illuminate the concepts, you'll be equipped not just to sit through strategy meetings, but to lead them with confidence.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.