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Bad, or the Dumbing of America

by Paul Fussell
Save up to 37%
Compare to estimated retail price: RM48.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Bad, or the Dumbing of America - Thryft
Bad, or the Dumbing of America - Thryft

Unmasking contemporary PR tactics in America

"Bad, or the Dumbing of America" is a witty and sharp critique of the manipulative public relations strategies employed by companies to manipulate consumer behavior. The author, Paul Fussell, often employs a satirical tone to ridicule the absurdities and irrationalities of modern-day mass marketing techniques. This book is recommended for readers who are interested in gaining a deeper understanding of the ways in which corporations attempt to control our desires and preferences. Fussell's writing style is extremely engaging and entertaining, making this book an enjoyable read for those who appreciate satire and humor.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Bad, or the Dumbing of America

by Paul Fussell
Save up to 37%
Compare to estimated retail price: RM48.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780671792282
Authors: Paul Fussell
Publisher: Touchstone Books
Date of Publication: 1992-01-01
Format: Paperback
Related Collections: Sociology, Creative Nonfiction, History, Art
Related Topics: Education, History, Essays
Goodreads rating: 3.48
(rated by 339 readers)

Description

A satirical reference work identifies and stigmatizes various contemporary examples of public relations attempts to make unnecessary--or downright bad--products seem necessary, discussing banks, restaurants, and canned music
 

Unmasking contemporary PR tactics in America

"Bad, or the Dumbing of America" is a witty and sharp critique of the manipulative public relations strategies employed by companies to manipulate consumer behavior. The author, Paul Fussell, often employs a satirical tone to ridicule the absurdities and irrationalities of modern-day mass marketing techniques. This book is recommended for readers who are interested in gaining a deeper understanding of the ways in which corporations attempt to control our desires and preferences. Fussell's writing style is extremely engaging and entertaining, making this book an enjoyable read for those who appreciate satire and humor.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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