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Sale

Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand

by Ms Yulia Saksen, Mr Kimming Yap, Ms Judy Tham
Save up to 39%
Compare to estimated retail price: RM76.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand - Thryft
Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand - Thryft

Revitalize your brand with Creativeans BrandBuilder approach.

"If you're a CEO, entrepreneur, or communication specialist looking for an easy-to-understand guide on branding, 'Are You Brand Dead?' is for you. This book features step-by-step instructions and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. Its unique Creativeans BrandBuilder approach will help you breathe new life into your brand and stand out from your competitors."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand

by Ms Yulia Saksen, Mr Kimming Yap, Ms Judy Tham
Save up to 39%
Compare to estimated retail price: RM76.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9789811122330
Authors: Ms Yulia Saksen, Mr Kimming Yap, Ms Judy Tham
Publisher: Creativeans Pte Ltd
Date of Publication: 2017-10-16
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Business, Personal Development, Management, Entrepreneurship, Self Help, Communication
Goodreads rating: 5.0
(rated by 5 readers)

Description

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys? Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide is a practical companion for every CEO, entrepreneur, marketer, communication specialist, and business student. It ensures that those who want to learn about branding can do so easily, less the industry jargon. The book also features step-by-step instructions on how to build a brand, self-assessments at the end of each chapter, and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. If you are looking to breathe new life into your brand or desperately seeking help to revive what is almost or already dead, Are You Brand Dead? is the answer to your problem. "...the book's brevity and focus will make it a valuable read." Publishers Weekly
 

Revitalize your brand with Creativeans BrandBuilder approach.

"If you're a CEO, entrepreneur, or communication specialist looking for an easy-to-understand guide on branding, 'Are You Brand Dead?' is for you. This book features step-by-step instructions and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. Its unique Creativeans BrandBuilder approach will help you breathe new life into your brand and stand out from your competitors."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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