Apple : The inside Story of Intrigue, Egomania, and Business Blunders

Regular price RM55.13 MYR
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Inside scoop on Apple's tumultuous corporate history.

This book is a gripping and informative read for anyone interested in the history of the tech industry. The author's exclusive interviews with key insiders provide unique insights into the personality conflicts, corporate intrigues, and major mistakes that led to Apple's fall from grace in the late 90s. Readers will come away with a new understanding of the challenges and subtleties of running a successful business in the fast-paced world of technology.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Apple : The inside Story of Intrigue, Egomania, and Business Blunders

Regular price RM55.13 MYR
Unit price
per
ISBN: 9780812928518
Authors: Jim Carlton
Publisher: Crown Business
Date of Publication: 1997-10-15
Format: Hardcover
Related Collections: Business, Biographies & Memoirs, History
Related Topics: Technology, Biography
Goodreads rating: 4.08
(rated by 274 readers)

Description

This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history.  Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets.Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors--including Bill Gates, Scully, and Amelio--Carlton discovers confidential memos, late night rendezvous, and fateful decisions that forever changed the company's path.  He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.
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Similar Reads

Inside scoop on Apple's tumultuous corporate history.

This book is a gripping and informative read for anyone interested in the history of the tech industry. The author's exclusive interviews with key insiders provide unique insights into the personality conflicts, corporate intrigues, and major mistakes that led to Apple's fall from grace in the late 90s. Readers will come away with a new understanding of the challenges and subtleties of running a successful business in the fast-paced world of technology.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.