Analytics In A Big Data World - The Essential Guide To Data Science And Its Applications

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Essential guide to big data analytics.

This book is a great read for business professionals who are interested in using big data analytics to improve their business operations. It provides a clear roadmap for organizations looking to enhance their capabilities via data analytics, with numerous case studies on risk management, fraud detection, customer relationship management, and web analytics. Bart Baesens draws on his extensive research and personal experience in banking, retail, and government, making the topic of data analytics easy to understand without focusing excessively on mathematics and statistical analysis.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Analytics In A Big Data World - The Essential Guide To Data Science And Its Applications

Regular price
Unit price
per
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ISBN: 9781118892701
Authors: Bart Baesens
Publisher: Wiley
Date of Publication: 2014-05-09
Format: Hardcover
Related Collections: Business, Science
Goodreads rating: 3.57
(rated by 44 readers)

Description

The book discusses the topic of Big Data and Analytics, which is now more relevant and actual than ever before. It is written with a strong practitioner focus, not overly stressing the mathematical underpinnings but the business application instead. It consists of real-life examples from the author's personal consulting and research experience (banking, retailing, government). The book includes an overview of visionary ideas and recent developments in the field with a tremendous potential to create strategic leverage in any business setting.
 

Essential guide to big data analytics.

This book is a great read for business professionals who are interested in using big data analytics to improve their business operations. It provides a clear roadmap for organizations looking to enhance their capabilities via data analytics, with numerous case studies on risk management, fraud detection, customer relationship management, and web analytics. Bart Baesens draws on his extensive research and personal experience in banking, retail, and government, making the topic of data analytics easy to understand without focusing excessively on mathematics and statistical analysis.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.